The Art of Branding


Join the Innisfail Art Club as they host brand developer, Susan Chavez as she leads us through the exercise to learn and understand developing a brand.

Susan will use the example of the Innisfail Art Club as her test subject allowing participants the opportunity to understand how to brainstorm around a business an how to create a brand.

March 2, 2024
4:30 – 6pm
Peace Luthern Church
4027 48 Ave, Innisfail

50 in stock



This workshop will include the history and basic principles of branding. How to define aesthetics including understanding human nature and visual appeal.
We will discuss the importance of a good branding plan using examples of currently known good and weak brands.
After this workshop you will understand and be able to describe the process of brand development using an example and discuss what results from a well designed, cohesive branding plan (builds relationship with audience, exudes quality, reliability and a sense of being approachable).
We will also cover what is typography and the magic of it’s use in designs
Using interactive brainstorming and mind mapping  we will use the Innisfail Art Club as the brand example to inspire a new brand and logo.
The community is invited to take part in this short and inspiring workshop to help the Art Club develop their new logo and to use their new information to create their own logo for their own business, or to know why they should hire Susan Chavez after participating in her workshop.